End‑to‑end production:
From creative strategy and audio recording to editing, mixing, and final mastering.
Video podcast integration:
Full visual production for platforms like YouTube, Spotify and Netflix—meeting the surging demand for video podcasts
Content-driven brand storytelling: Crafted for authenticity and long‑form connection, ideal for Millennials and Gen Z audiences seeking realness
Vodcast
Also called Video-Podcast, they are long-form content intended for both video and audio platforms. Among them, Youtube and Spotify stand out for video formats and Amazon Music and Apple Podcast for audio-only ones.
Multichannel and impactful
Typically through interview and free talk formats, vodcasts allow conversations around topics relevant to brands, reaching a valuable audience on multiple platforms.
They allow the creation of content derived from the vodcast and usable on additional channels such as reels for Social Media and shorts for Youtube.
Broad Reach & Discoverability
VoDcast drives more “searchable” content and organic discovery
Deeper Brand Connection
Visual storytelling, facial expressions, and gestures build trust and community
Monetization & ROI
Video opens up sponsorships, product placements, ads and more.
More Engagement & Retention
Viewers watch and listen longer thanks to visual elements—retention increases by around 35%
Content Repurposing
Break long-form VoDcasts into micro-content—TikTok clips, audiograms, trailers—to fuel social channels
Use a Podcast to reach every audience
Attention= Action
Podcast consumption is a leaned-in experience unlike any other medium. In fact, 64% of listeners pay full attention to podcast ads
(Differentology)
88%
Of listeners have taken any action as a result of podcast advertising (Edison)
Ads that people actually want to hear
Listeners are the least likely to skip, block or tune out of podcast ads compared to any other medium
(Cumulus Media)
N°1
Ranked most effective digital media channel (Kantar)
Full-funnel effectiveness
From awareness and advocacy down to attribution, podcast ads can work for any objective
60%
Higher ROI than any
other channel (Annalect)
57%
Podcast
44%
Youtube
40%
Radio
23%
TV
22%
Social
Fonte: Acast Podcast Plus 2024, Acast & Dentsu
Of all the media, podcasts are by far the ones that people trust the most.
The ability of this medium to engage users by triggering a deep and trusting relationship is unmatched.
This means reaching users without barriers, in a context of openness and availability to receive messages.